The present study tries to verify if social media also affects corporate financial performance. However, previous literature has focused on the analysis at the establishment level, rather than at the corporate level, especially when referring to financial performance. Social media is not only a crucial phenomenon for the strategy of restaurants, but also for their corporations.
Social media, in the form of online reviews (ORs), has become an essential element for consumers in the restaurant industry, providing reliable and unbiased information based on the dining experiences of other consumers. To post hotel reviews on Trip advisor, and thus hotels can encourage or discourage these behaviours. These results enhance the understanding of what motivates guests Positively impact writing reviews on Trip advisor. For both positive and negative reviews, all the seven review components are Furthermore, this studyĬoncludes that there are no differences in the effect of review components in creating positive reviews in comparison Meanwhile, for negative reviews, venting negative feelings, warning otherĬonsumers and social benefits had a positive impact on writing reviews on Trip advisor. Influence writing reviews on Trip advisor. For positive reviews, only helping hotel, and social benefits were found to positively
Results concluded that there are differences between guests’ motives in creating positive reviews in comparison to Primary data was collected using a Web-based survey. Respondents are only Trip advisor users who had left an online review message on Egyptian 5-star hotel It tests the motives of writing an online review after the guest has written an online This study aims to examine which motives and review components drive hotel guests to write positive and
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